Overall Score
0
Neutral
Range −27 to +40 (from the worksheet)
Adjust the sliders and checkboxes below to see where you stand and what to tweak.
Section Totals
| Section | Score | Range |
|---|
| I. Perceived Attributes | 0 | −15 … +15 |
| II. Type of Decision | 0 | −6 … +6 |
| III. Communication | 0 | 0 … +6 |
| IV. Social System | 0 | −6 … +6 |
| V. Change Agents | 0 | 0 … +7 |
I. Perceived Attributes of Innovation
Score each attribute −3 (hinders) to +3 (favors). Rogers’ big five: Relative Advantage, Compatibility, Complexity, Trialability, Observability.
II. Type of Innovation Decision
Where/how is the adoption decision made? Use presets or fine-tune (−6…+6).
What this affects
Optional adoption leans on marketing & product; collective/authority decisions usually require heavier consultative sales and change management.
III. Communication Channels
How strong are your channels for awareness, education, and social proof? (0…+6)
IV. Nature of Social System
Two sub-factors from the worksheet; sum yields −6…+6.
Interpretation (rule-of-thumb)
The original worksheet doesn’t define hard cutoffs. Use this as directional guidance for prioritization.
- ≤ −5: High adoption risk — focus first on Section I (design) and Section IV (context). Reframe the offer, de-risk trials, and surface observable wins.
- −4 to +10: Mixed — shore up the weakest section; match GTM to decision type; strengthen change-agent levers.
- ≥ +11: Favorable — double down on communication and opinion leaders; execute and measure.
Tip: click the section cards and tune the lowest subtotal first; it usually moves the needle fastest.